Business Challenge
We were asked to create a concept to engage families at relevant festivals without incurring hefty site space fees.
The Experience
We came up with a theme that would make kids feel special and provide a learning opportunity.
We called it VIC – Very Important Child. Children received a VIC wristband for a small SMS donation from their parents, which allowed them to take part in a dance lesson performed by a trained kids choreographer.
We gained access to three festivals, including Bristol Balloon Fiesta, Mostly Jazz and Watchet.
We teamed up with DreamWorks to offer film goodies when families tweeted a photo of themselves in front of our ‘Born to Dance’ backdrop.
Sharing
Mass sharing was achieved through Experiential, PR, Data Capture, Parnerships and Social Media interactions.
Contact us to find out more results.
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